It's called Cuil, pronounced Cool apparently. I'm not a big fan of company names that you have to spell for people every time, but hey what can I say.

They claim to have a larger index than Google but in my tests I have not seen them return more results for any term. But what I like is the faceted navigation where you can drill down and filter your search results even though the categories are not always spot on. I also like the 3 column layout, I feel that I can skim the results faster than on Google.

All that aside, I must comment on my ego surfing experience. First of all, I'm not number #1 for "Finnur" like on Google.com and Google.co.uk (#4 on Google.is) which is of course just wrong. But that's not all. For some strange reason they decided to pick a photo to go with my page entry saying "My Success in Scientology". WTF!