Here in the UK there is a very interesting organisation named NESTA, National Endowment for Science, Technology and the Arts. It’s sole purpose is to make UK more innovative and I think it's a brilliant idea.

Innovation needs to be fostered and when you have the the perfect conditions you breed something like PARC.
For the next 24 hours I will be locked up in a room with some very interesting people talking about contextual content. The rules are simple, it is an open forum where any individual or company can take the ideas that surface and run with those.

This is a part of the Open Alchemy and I will be there with techies and evangelists from Arup, BBC, BP, BT, Cancer Research UK, the Department fir Transport, Interbrand, Lloyds TSB, NHS, Pfizer, Rolls Royce, Unilever, Virgin Atlantic and Vocalink.